Google is now in the business of music match services to compete with iTunes Match and Amazon.  Users now won’t have to spend a few hours or days uploading gigs of music that they had already purchased.  Google’s match service isn’t a subscription fee like with Apple and Amazon’s, and a limit is placed on 20,000 songs for Google’s services.

Traveling this season and want to make sure your music goes with you? Add up to 20,000 songs from your music collection to Google Play and stream it to your Android devices and your computer, anywhere you go.

Our new music matching feature gets your songs into your online music library on Google Play much faster. We’ll scan your collection and quickly rebuild it in the cloud – all for free. And we’ll stream your music back to you at up to 320 kbps.

Amazon and iTunes Match remain at $24.99 a year for services, but Google is looking to cut into that and push one of the two out.